IndividualCaseScenario(Ebus3090)   Asanewly hired e-commerce manageroftheNFL,Inc.,John Landers is in deepthoughtwondering how todevelopa presentation tohis boss,General Manager of NFL, next week.In hispresentation, John...

IndividualCaseScenario(Ebus3090)

Asanewly hired e-commerce manageroftheNFL,Inc.,John Landers is in deepthoughtwondering how todevelopa presentation tohis boss,General Manager of NFL, next week.In hispresentation, John shouldpresent current e-commerce activities and strategies used intheNFLorganizations and develop alternative e-commerceoptions and strategies that can beusedbyNFLorganizations and stadiums in order to achieve maximum growth inattendance and revenue.In addition,he needs to recommend which option(s) should be adopted for implementation and proposescomprehensive e-commerce initiativesand plan.In developing the e-commerce initiatives and plan,he isreviewing severalrecent published articles discussingNFL’s e-commerce activities and the ‘ElectronicCommerce attheNFL’casewrittena few yearsago.While thinking about the exciting Super bowl game,he looks down outthe window thinking the challenging taskat hand.

LJ   Theindividualcaseanalysismustincludethefollowingissues:

1. Identify what type of e-commerce platforms and applications (e.g.,B2C, B2E, B2B, etc.) areadoptedcurrently by NFL.

1. Identify all type of platforms and applications usedin various touchpoints (onlinestore, insidethestadium, online games, etc.) to meet the evolving needs and expectations of NFL fans.

1. Assess what information isdisseminatedthrough their NFL websites, onlinestores,andsocialmediasitessuch as Facebook and Twitter.

1. Your recommendations regarding improvement of the e-commerceplatforms, applications, andbusiness modelscurrently usedby NFL.

1. Proposal of new e-commerce initiatives,applications, platforms, and business models that need tobeadopted by NFL.

LJ   Yourreportshouldbe2-3pages(doublespaced,1-inchmargin,TimesNewRomans12-sizefont)and must havethe following three major headings.

1.   Situation Analysis

1. Factors influencingNFLGrowth andRevenue generation

2. Major Trends favoring theuseof e-commerce platforms and applications

3. Overall Situation Assessment

2.   Assessment ofCurrent NFL’sAdoption andUsage of ElectronicCommerce

1. Current e-commerce platforms and applications adopted by NFL

2. Effectiveness and impact of current e-commerce platforms and applications

3. Areas of improvement and Needs

3.   Long-term and Short-termRecommendations Regarding ElectronicCommerce

1. Improvement areas ofNFL’scurrent e-commerce platforms and applications

2. New e-commerce initiatives, applications, platforms, and businessmodels

    

    

   also i want to do the other work that in pdf fiel thhat to due in april -10- 15